What We Are Learning From You
In the summer we introduced our member application. There is now a two step process to applying to join Silicon Halton. You fill out this application as well as requesting to join the Linkedin group. The application asks the typical information you would see in an application to join a group or association. But, it also asks two important things:
- “How do you hope to benefit from being a member?” – This helps us understand what is important to our members so we can offer relevant programs and network building opportunities.
- What can you offer Silicon Halton Members? – We recommend members think about how they can help other members. This mindset is important and a core value of Silicon Halton. If we think of others, help will find its way back to you!
This helps us understand where value can be delivered and needs to be created out of Silicon Halton.
Introducing the What I/How I……tweet series
As part of an ongoing communications plan we will be tweeting what members are telling us they need and what they are willing to offer. See screenshot below (can you spot the typo?
As we grow and put in place a board and operating plan this type of information I see being attached to a members profile. In the meantime, we will tweet this out and we will leave it to individual members to use the Linkedin group to communicate one one one what they are looking for and willing to help other members with.
About the Author
Chris Herbert is the founder of Mi6. Mi6 is a B2B (Business to Business) marketing agency and network dedicated to helping companies build their brands and develop commercial relationships. He is the founder of ProductCamp Toronto and the new Hi-tech “unassociation” Silicon Halton. He tweets under the handle @B2Bspecialist