Solopreneur Peer-2-Peer #40

October 16, 2014 | Hampton’s Restaurant, Oakville | SoloP2P #40

Topic: Conversion Rate Optimization (CRO). CRO is the practice of continually improving a web page’s conversion, or the action that you want your user to take, whether it’s calling a number, completing an online form, signing up for a free trial, or making a purchase. There’s certain best practices and testing you can employ to help you get more conversions that will result in more leads, prospects, and sales for your business.

Presenter: Robert Clarke is Partner at Op Ed Marketing, a digital agency that helps businesses Attract, Convert, and Keep customers with multiple tactics such as PPC, SEO, CRO, Email, and Social Media. You can follow Robert on Twitter (@opedmarketing), visit Op Ed Marketing online (www.op-ed.ca), or send him an email (robert@op-ed.ca).