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Social Media for Small Business – Google My Business ONLINE
June 16, 2020 @ 12:00 pm - 1:00 pm
Did you know that:
- 77% of consumers are more likely to buy from brands they follow on social
- 84% of C-level and VP-level buyers are influenced by social media when purchasing
The MEV Innovation Centre in Milton and Silicon Halton have launched a free series of seminars to help small business owners understand the power of social media in their marketing strategies. The series will take an in depth look at the capabilities of Facebook, Twitter, Instagram and LinkedIn for business and give you an opportunity to learn from local experts and network with your fellow entrepreneurs to drive tangible results for your business.
This Month’s Topic: Google My Business
Today Google owns over 87% of the global search engine market share, resulting in 63,000 searches / second in 2019. This volume grows by roughly 10% every year. One study by SEO company GoGulf discovered that 46% of all Google searches are seeking local information. Another study by Nectafy found that 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.
SEO aside, is your small business well represented? Can the 88% find you? Whether you have a website or not, your local company needs a Google My Business account. Even if your small business already has a Google My Business account, we’ll talk about ways that you can optimize your Google My Business account, and features that you might be missing.
What you will learn:
- Why you need a Google My Business account
- How to set up (and optimize) your Google My Business account
- Common mistakes costing you lost opportunities
- How to leverage Reviews
Lot’s of time will be set aside for Q&A and for hands on experimentation.
About the presenter:
Nicole Whitewood, Digital Marketing Strategist
Today, more than ever, it is essential for your business to be online in order to connect with your customers. However, many small businesses lack the time, energy or resources necessary to do this successfully. Nicole has over 6 years of experience working with small companies to grow their digital presence and increase their revenue using integrated digital marketing strategies.
For more information, please contact: Lisa Denis or Nitya Irwin.