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Silicon Halton Meetup #104 – GDPR | General Data Protection Regulation
June 12, 2018 @ 7:00 pm - 9:30 pm
$10Personal data and privacy discussions are a trending topic this year. From the Cambridge Analytica and Facebook data scandal to growing concerns over ad tech fraud, definite solutions and regulations are needed more than ever, today.
The stated purpose of theEuropean Union’s General Data Protection Regulation (in effect as of May 25, 2018) is to strengthen the protection of personal data, and create a set of ‘data rights’ for European Union residents. As a result, it will regulate the flow of data across borders. This will have an immediate impact on companies that rely on cloud services to do business with EU residents, as well as any companies that have European clients or customers, or process EU resident data on behalf of clients.
This has a signifcant impact for Canadian tech companies. Join us on Tuesday, June 12, 2018 as we explore GDPR, including:
GDPR Implications for Digital Marketing in 2018
Digital marketing as a function is at center stage of all online and campaign related data collection and communication. We’ll be exploring:
- Consent and its importance
- Need for data privacy notices & double optins
- Landing page essentials
- Email follow ups and marketing automation
- Cookie and IP opt-in
- Need for a Compliance Office
GDPR Enterprise Client Use Case
A practical walkthrough to address GDPR with a recently completed enterprise client use case. We’ll be learning about:
- What was done
- The effort involved
- Lessons learned.
Presenters
Christopher Venantius |
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Neeraj Upadhyay |