Gen Z (teenagers) contributes about $830 Billion US a year in retail spending. With the encouragement of Gen Z’s parents to avoid in-store shopping due to the pandemic, how will this holiday shopping season impact estores and in-store merchants?

What should you do to your estore to attract and retain Gen Z shopper? Similarly, what could physical stores do to accommodate Gen Z shoppers reluctant to enter, or when they do enter, it’s only to hone in on their targeted purchase, avoiding browsing the displays you’ve carefully planned.

Consider this:

• 83% of teens own an iPhone and Instagram is the most frequented social media platform. Is your business on Instagram?
• 52% say Amazon is their favorite online shopping website – How do you compete against Amazon?
• Mentions on VSCO and TikTok accelerated. Are you on these platforms?
• YouTube accounts for 37% of teens’ daily video consumption. Are your products on Youtube?

Are you prepared for Gen Zers with the holiday season rapidly approaching?

Prevue 

Join us for a panel presentation feature Local Gen Z’ers who will answer your ecommerce shopping questions.

Panelists