While focusing on bringing your vision to reality it is common to overlook how you effectively navigate the sales cycle. You might have the greatest product, but it might not hit the heights it deserves if the sales process is undefined. Defining your Sales Process enables you to have a clear understanding of how to engage with your customers. This will result in you prioritizing the accounts that are progressing, recognizing the next steps to ensure the conversations continue to move forward and increasing your closing rate.