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Marketing & Sales Peer2Peer – October 2020

October 28 @ 4:00 pm - 5:30 pm


Topic:  Buyer Journey Mapping

The buyers journey is depicted by some as a yellow brick road that marketers need to map out in order to become true wizards of knowing what steps a prospective customer takes in order to convert. In this session, Chris Herbert will discuss the key things you need to know and do in order to better understand the buyers journey concept and apply parts of it to growing your business through:

Determining the Business Need
Determining Technical/Tactical Requirements
Evaluating Products & Services
Getting the Recommendation
Selling the Solution Internally
Approval and Authorization of Purchase

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For more information, please contact: Lisa Denis, Chris Herbert or Karen Kelly.


ON Canada

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