When our nets are too wide, it doesn’t serve us or our prospects. What makes the “perfect client” for you and your business and how can you attract more of them?

Define, create and leverage your Ideal Customer Profile (ICP)
Create your your nexus statement and use it help to disqualify prospects
Where, how and when it is best to prospect
Create intrigue, curiosity, interest with prospects and stop pitching to someone you know nothing about
Illuminate your prospects situation by asking questions to learn more about them and getting them to learn something about themselves, their business or industry
Add value to engage our prospects and keep their attention