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IoT Peer2Peer – June 2020 – ONLINE

June 19 @ 9:00 am - 11:00 am

The Silicon Halton IoT Peer2Peer is focused on helping members collaborate, share, and learn how IoT is changing industry, and how they can benefit in taking their solutions / products to market.  Check out our past events.

This month’s discussion topic: Defending Your Value (Proposition)

Economic downturns typically result in downward price pressure. The reason buyers ask for discounts is because it’s highly effective. 70% of salespeople will offer a minimum of a 10% discount on the first ask. It takes one innocent question, “We’re so close to a deal, is there anything better that you can do?”

We need to educate prospects and buyers on the real value we deliver. If we don’t, they immediately gravitate to price, an easy equalizer. The good news is that there are tangible strategies that can give us the edge to have it all. A business we enjoy, working with people we like while delivering meaningful outcomes in the communities we serve.

In this session, you’ll learn:

  • Identifying your ideal customer
  • Difference between market positioning and a value proposition
  • Developing an defendable value proposition
  • Lead nurturing strategies to build pipeline
  • Easy tactics you can implement immediately
Register Now >>

About the Presenter:

Jean Nickerson, CSP is the founder of Purposeful Selling and organizer of Silicon Halton’s IoT P2P.  She is committed to empowering family-run businesses to create great brand stories that unlocks the true value of their business models.

The IoT Peer2Peer is open to: Silicon Halton members and Milton Education Village Innovation Centre members.


June 19
9:00 am - 11:00 am
Event Category:


Jean Nickerson


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