Web / E-Commerce Content Manager

Parts Connexion is a supplier of components and parts to hi-fi DIY enthusiasts. In business since 2002, and selling online since 2008, we ship all over the world from our location in Burlington, Ontario.

We're rebranding, revamping, and re-launching our e-commerce store later this year and are looking for a skilled and motivated creative Web / E-Commerce Content Manager.  Responsibilities include:

Campaign Development / Marketing / Creative Design

  • Assist management in developing new creative marketing campaigns for digital and offline marketing
  • Design beautiful and effective homepage hero images, banner ads, digital flyers, print media, and other digital assets
  • Work with owner and technical copywriter on sales copy for product categories, brands and individual product skus (accurate, comprehensive, easily digested, and with a cohesive editorial style)
  • Broadcast email promotions & newsletters

Manage Ecommerce Site / Social Media

  • Manage and update product listings and ecommerce promotions for sales growth
  • Update website landing pages with current promotions and new content to increase SEO ranking of website, reduce bounce rates, and generate more leads
  • Post and generate interaction on social media sites and company blog
  • Manage and work with ecommerce vendors for a smooth customer experience (e.g. payment gateway company, developers, hosting company, etc)
  • Respond to online reviews, questions, and social media posts

Search Engine Optimization

  • Manage and optimize Google AdWords, Facebook Ads, Remarketing campaigns, keyword bid management, etc.
  • Increase click through rates, reduce cost per click and decrease average cost of acquisition of leads
  • Develop benchmarks for measuring the impact of social media programs and effectiveness of marketing campaigns.
  • Analyze and review results with management - Google Analytics data, iSpionage, banner tracking results, etc.

Skills Required

  • E-Commerce – power user understanding of e-commerce applications
  • Writing – strong web content writing skills
  • SEO – understanding of SEO methodologies and knowledge of analytics tools
  • Creative - Adobe Photoshop / Adobe Illustrator
  • Self Starter – ability to drive results without constant direction
  • Time / Project Management – ability to plan / schedule in order to develop a sustainable model to manage above activities

Please send your resume and links to any work you have already done to meet the requirements to This email address is being protected from spambots. You need JavaScript enabled to view it.

 

 

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