August 13, 2013. 7pm | Ned Devines, Milton | Meetup #46
Can content marketing help you grow your business, whether it's a startup or long-standing firm?
According to our August panel, the answer is a resounding "Yes!" From blog posts to podcasts to speaking gigs to book publishing, content marketing at its essence delivers useful and relevant information to your audience for their benefit, so that you will gain in the end.
At our panel discussion on August 13, you'll meet three people who successfully use content marketing. Chris Herbert, co-founder of Silicon Halton and the MI6 Agency, will talk about content marketing strategies for B2B organizations. Public relations pro Hugh Black will demonstrate how to integrate traditional PR into modern content marketing. And Carl Friesen will explain why publishing and public speaking are increasingly important in today's world of virtual relationships and content marketing.
About the presenters
Carl Friesen, MBA, Certified Management Consultant and Principal of Global Reach Communications Inc., helps people with expertise to be recognized as thought leaders. Carl is author of the books Publishing Magazine Articles, The Fame Game and The Fame Game 2.0. @CarlFriesen
Hugh Black, Principal at HMB Communications Group, is a senior communications professional with a successful 20-year track record of B2B and B2C service at regional, national and international levels. He works with a range of organizations in technology, HR, aerospace and other industries. @HughBlack
Chris Herbert, a co-founder of Silicon Halton and CMO of the MI6 Agency, is known for creating networks, communities and markets that grow relationships, reputations and revenue. @b2bspecialist
Your moderator is Donna Papacosta of Trafalgar Communications, who uses content marketing to build her business and those of her clients.
Event Snapshot for Your Calendar
Topic: Meetup #46 - Content Marketing and your Business
Target Audience: Technology entrepreneurs, business owners, professionals, educators and students
Meetup Track: Business Growth: Marketing, Sales, Business Development, and Venture Capital;
Date & Time: Tuesday, August 13, 2013 @ 7pm
Location: Ned Devines, 575 Ontario Street South, Milton, ON.
How much it costs: Nothing but your time.
Pre-Event Q&A Silicon Halton members can participate in a pre-event conversation with the organizers and facilitator in our private Linkedin group. Help them make this meetup relevant to you.
Pre-Event Q&ASilicon Halton members can participate in a pre-event conversation with the presenters in our private Linkedin group. Help them make this meetup relevant to you.
How To RegisterMeetups are open to anyone, whether you are a Silicon Halton member or not. Registering helps us with forecasting headcount when we work with the venue.
UPDATE: Here are the slides from this successful event: